What is Digital Marketing? It is the key to a successful business strategy!

Digital Marketing can also be called online marketing. It is the set of ever evolving marketing tools that are used to get your business found online by the search engines. This is how your customers are increasingly finding products and services It is important because if your online marketing is not as strong as your competitors, their results will show up before yours and so customers will find them first.

The marketing tools fall into 5 main groups of different online marketing techniques.

1. Search Engine Optimisation (SEO)

Getting found naturally (organically) by search engines such as Google.

2. Pay Per Click (PPC)

Paying to advertise on the search engines.

3. Social Media Marketing (SMM)

Engaging to a targeted audience through Social Channels

4. Email Marketing

Online marketing communication tool to keep in touch with an existing audience.

5. Conversion Analysis and Analytics

Maximising the potential of your website visitors by making sure they completed a desired action such as call, buy, sign up.

Then analysing the data to improve the results.

These digital marketing tool sets are the new foundations of a successful business strategy. At WSI we analyse your current business environment and marketing strategy and show you how to make the transistion from online (traditional) marketing to online marketing.

Does your business need to improve its marketing results?

Do you need expert marketing help delivered locally?

Would you like access to GRANT FUNDING?